Banglalink  

Banglalink digital communications limited is fully owned by telecom ventures ltd. Since banglalink’s launch in february 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments. Banglalink currently has 29.45 million subscribers as of april 2014, representing a market share of 25.47%.

Target market based on segmentation

Geographic
Country	Bangladesh
Country region	All over bangladesh

Demographic
Age	15 –80
Gender	Male and female
Occupation	Students, Businessman and all working person
Monthly income	1K - unlimited
Location	All over Bangladesh
Education	Not necessary

Psychographic
Social class	All class
Lifestyle	any type

IMC tools

1. Advertising :

a)Newspaper ads: Banglalink always creates eye catching newspapers ads.

b)Billboard ads: The billboards of Banglalink are hanged beside the busiest of roads and streets of the city.

c)Electronic media ads: Banglalink gave their advertisement in different channels such as- NTV, RTV, BTV, BANGLA VISION etc. 

d)Transit ads: Banglalink posters brightens the body of the big buses with colorful ads, because majority of people uses them for traveling.

  
e)Radio ads: Banglalink give radio as for rural people in every 15-20 min. 

2. Sales promotion:

Banglalink sales promotion categorized by 6 types:

a) Pre-paid, b) Post-paid, c) Priyojon program d)3G promotion e)Service & Internet current f)Mobile financial service current promotion promotion 

a) Pre-paid:
Pre-paid current promotion:

» new sim offer, tariff offer, bundle offer, bonus offer

Pre-paid packages:

» banglalink play
» banglalink desh
» banglalink desh hello package
» banglalink desh ek rate
» banglalink desh ek rate darun
» banglalink desh 7 fnf
» banglalink desh 10 fnf
» 1 second pulse

b) Post-paid:
Post-paid current promotion:  
» minute back on call drop 

Post-paid packages

» banglalink inspire

» banglalink sme  

c) Priyojon program:
Prize point program:  

>>exciting banglalink gifts, talk-time, sms and internet prizes, collect priyojon points

Priyojon current promotion:

» priyojon program with transcom

» tnt express offer

» priyojon holiday offer

» exciting offer with rahimafrooz

» priyojon shastho sheba

d)3G promotion:

»promotional offer in banglalink 3G packs

»Promotional offer 3G device

e)Service & Internet current:

 » internet based services current promotion

 » service current promotion

f)Mobile financial service current promotion promotion:
 No promotion available

There are some offer that are available for all types….

Minute back on call drop: Banglalink network saves you from call drop.Even it it happens get 1 min back on the call drop

Unlimited facebook &whatsapp: Banglalink is offering unlimited facebook and whatsapp throughout 24 hr.

Banglalink store: Download all your entertainment need straight in your banglalink mobile and make personalize your device experience!

***** You can get details information in Banglalink website

3. PR&Publcity:

The department of PR & communication of Banglalink does lots of activities such as..

Outdoor: Banglalink billboard now can be found almost everywhere in Bangladesh.

TV:  Banglalink  TV commercial is a very important publicity.

Events & Sponsorship:

 »International coastal clean-up day
 

 » SM SULTAN Banglalink nouka baich protijogita 2014

» Look back at BANGALI NEW YEAR 2014 celebration with banglalink

»Banglalink-Huwei international youth camp

*** Banglalink does lots of event & Sponsorship program in every year.

Newspapers publication:  

4. Interactive marketing:

» Banglalink online services

» Banglalink online top up 

» FB pages: banglalink mela https://www.facebook.com/banglalinkmela

 »YouTube channel: https://www.youtube.com/user/banglalinkmela

5.Direct marketing:  

Banglalink basically provides direct marketing through direct SMS to their customers. Such as

»enjoy 2 days free internet only at tk 1+vat

»get hajj/umrah’s fajilat an sunnot details dial this number

»get 1 poisha/sec rate by recharging tk32

»100% bonus offer within limited date

»as much min you talk you can get same min free talk time
Other then direct sms, Banglalink does Internet marketing through FB pages, through sponsership, mobile apps, catalog distribution, promotional letters, catalogs and website.

6. Personal selling: 

Banglalink uses personal selling in different stage of marketing and distribution. Company distributes their product (sim, scratch, I-top, cash card) among the wholesalers and retailers by maintaining the excellent relationship. Banglalink communicates with their corporate clients by its sales force building and keeping relationship with potential and existing valued customer.   

Consumer learning process

Classic conditioning: Banglalink tries to generate emotions through image ads, good background theme or jingle in viral ads.

Cognitive learning theory: Banglalink always try to keep good relationship between the customer and their brand by informing them and apprising them about brand,enabling them to utilize the brand benefits with conscience.Banglalink tries to build strong long term relationship with their customer through trust and respect.

My opinion

The point of this article is to provide our fellow readers of a basic understanding of the integrating marketing framework of Banglalink.All the relevant data found here was collected from the Banglalink website and their Facebook pages. Even though it was pretty difficult to provide all the data into this particular article, but I still hope the write-up will be useful to the readers. For further information, please go to their address:http://www.banglalink.com.bd/en/